 |
|||||
 |
Benefits of Klick'n'Go for Partners & Publishers
And the partnership can also create an innovative and on-going revenue stream that continues well after a publication is sold. There are numerous detailed benefits:-
Using current book stocks:- Going forward:- Benefits for all kinds of Publishers
Added Value Klick’n’Go complements traditional sales rather than threatening them as only directions are transferred. The service increases the value of the publication as not only can Readers read about an area, they can be helped to navigate it. Additional sales channel Readers using the service will be repeatedly visiting the Klick'n'Go web site in order to program their receivers. This presents the Publisher with another advertising and promotional channel. Internet marketing All internet marketing for Klick'n'Go enabled publications can be undertaken by us on the Publishers' behalf, thereby supplementing their own marketing activities. Our careful management of the relationship between Publishers and Klick'n'Go users can bring many benefits ranging from viral marketing to capture of Readers and users demographics. No pain investment The Klick'n'Go service can be implemented with minimal impact as it is available as a fully outsourced turnkey package, totally independent of any existing Publisher's IT infrastructure. This helps ensure a successful implementation of the IT components. Capital requirements are also minimal, with the main investment requirement being in terms of time and effort rather than money. This makes partnership with Klick'n'Go a largely off balance sheet project. Specific benefits for book & magazine Publishers
Competition through differentiation A Publisher can successfully compete via an eye catching differentiated offering, rather than through excessive price discounting. Linking guides to GPS receivers embraces modern trends in recreation and technology to innovate within a mature publishing market. It can make your publications stand out on the shelf. Adopting the Klick'n'Go service allows a Publisher to become an early player in what is emerging as the Positional Services market. On-going revenue stream As a guide to potential revenue, buying just one £5.99 route from a typical guide book priced at £10.00 generates an additional 60% return. The percentage return on a magazine is even higher. A significant proportion of that return passes directly to the Publisher and Author. Not every Reader will buy a route, but some may buy several and the potential is clear. And that potential can become available through little effort on the Publisher's behalf, instead leveraging his existing content to generate additional repetitive sales per publication. £5.99 per route compares favourably with Ordnance Survey maps and mobile game downloads, encouraging Readers to 'Give it a go'. Potential sales Increase With the emergence of Klick'n'Go enabled guidebooks, demand for readily transferable route information might lead to the sale of new editions incorporating the service. In 2004, ¼ million GPS receivers were sold in Europe, clearly demonstrating their appeal to early adopters and technophiles (surveys indicate that 17% of walkers have used a GPS). There is also the likelihood of new Readers being attracted to guides that can boost their confidence to explore by minimising the effort of navigating correctly. The inherent safety aspect of not getting lost may also prove a further attractant to less adventurous Readers. Address the internet threat Research shows that a majority of walkers use the internet as a source of information about their recreational walking. As the internet becomes more prominent in society, this figure is likely to increase, eroding traditional book and magazine sales. The Publisher can establish or expand their foothold on the internet to supplement their traditional channels, with the Klick'n'Go web site forming an intermediary between the guide and the GPS receiver. Specific benefits for on-line Publishers & Websites
A better service Using the latest in satellite positioning and digital mapping technology offers the possibility of a novel and higher quality service from your web site. Klick'n'Go can also provide the opportunity for the web site to be used for income generation with very little additional financial investment. Promotes your region With users re-visiting a particular website to download routes, there is the chance to further promote that web site and hence that region. More Visitors Early adopters and technophiles are likely to be interested in a new GPS based service, especially in light of the current popularity for GPS enabled devices. Safety Not getting lost and staying safe can boost the confidence of the less experienced or adventurous, encouraging them to visit places they might not visit otherwise. Retrofitting the service to current editions Time to market The Klick’n’Go service can be brought to market very quickly, without waiting for new editions of guidebooks to emerge. The service can be retrofitted to current editions, utilising existing stocks. A cover sticker or insert can be used to refer Reader’s initially to the Publisher’s web site describing the new service. They can then follow links to the Klick’n’Go web site, which would be seamlessly cross branded in the style of the Publisher's corporate brand maintaining consistency for the Reader. A prospective partnership? How we can work together You as a travel Publisher have the route information, whilst Klick'n'Go has the technology to transfer that information to Readers' GPSs, enhancing and adding value to your publication. This fact clearly illustrates the mutual advantages that can be achieved through a successful partnership. By working together, there is flexibility to incorporate specific Publisher’s requirements and to further refine the Klick'n'Go offering. Making it happen If you feel that it would be advantageous to partner with Klick'n'Go, please feel free to contact us. We would be happy to discuss how Klick'n'Go can help your publishing business, or any other ideas you might have. |
||||
 |
|||||
 |
|||||
 |
|||||
 |
|||||
 |
|||||
 |
|||||
